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business journey
Debbie Hancock

Debbie Hancock

Owner of Southbourne Accountancy & Business Services

The Four Signs That a Prospect is Ready to Buy From You

Customers will often give you a clue when they’re willing to buy, making the ability to recognise those signals highly beneficial for your business. 

If interested in your service, potential customers will show tell-tale signs that they’re ready to make the purchase. And those well versed in reading these signs will have no problems making sales quickly and effectively. 

In this article, we’ll go over the vital buying signals you should keep an eye on to never miss out on a deal.

Sign #1. Asking Specific Questions

When a customer starts asking about a particular aspect of your business that’s directly related to their needs, it’s a great sign that they’re ready for your offer. 

One of the first questions they might pose is about your prices. While it could be just for comparison purposes, it still reveals that they are interested in your service.

If the questions get even more specific, like asking about stock availability or delivery schedule, you can safely assume the customer’s seriously considering the purchase. Similarly, when a potential client wants to know more about the quality, available options, or functionality, they are already thinking about how they’ll use your product or service.

Finally, when customers ask about a guarantee, references, or customer experiences, they have almost decided to buy and are looking for additional reassurance. 

Sign #2. Communicating Through Body Language

Most of our communication is non-verbal, so paying attention to body language is vital to understanding whether a customer is willing to buy or not. 

The main signs to keep in mind in this regard are:

  • Nodding

  • Maintaining eye contact

  • Relaxed posture

  • Mimicking your gesticulation

While a customer’s posture and eye contact mainly communicate that they are open to the conversation, if they start nodding in approval to what you’re saying, the time is right to make the sale. 

Mimicking others’ gestures is a sign of sympathy and agreement and will tell you that the customer will likely be susceptible to your offer.

Sign #3. Going Over Previous Statements

Repeating your statements or going back to them will usually mean the customer wants to ensure they understand the details. Naturally, this is a sign they’re interested in your service. 

In this case, you must note what point are they returning to since that’s the aspect that’s vital and potentially beneficial for them. 

Besides validating the particular information, you can home in on the aspect that interests the customer and use it to solidify your offer. 

Sign #4. Showing a Positive Attitude

Interested customers will often give you clear positive signals throughout the conversation. These clues can include expanding on the subject, not looking to cut the conversation short, noticing and saying the positive aspects of your company, and showing an active interest in your service.

While it might seem as if they’re only doing so out of politeness, remember that most people won’t want to spend their time talking about something that doesn’t interest them. 

Read Your Customers

 

Understanding the buying signals and immediately reacting to them can boost sales and make your business a success in no time. Additionally, learning to pick up on small signs will help you better communicate in every aspect of life, business as well as personal.

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