Debbie Hancock

Debbie Hancock

Owner of Southbourne Accountancy & Business Services

Four ways to reduce costs and boost your profitability

Not sure why your bottom line isn’t pretty? Sometimes, overspending can hurt your profitability despite your record sales.

Profitability doesn’t only come from sales numbers. And a profitable business isn’t always the one with the most members and the highest sales.

The sign of a business profitable depends on what’s left in the account at the end of the month or the fiscal year.

It’s important to account not only for the money coming in but also the money going out. That’s why cutting costs is one of the best ways to boost profitability… assuming that you do it right.

Tip #1 – Address Material Costs

Sellers of products are most concerned with raw material costs. That’s why increasing profitability can be as simple as lowering your purchase costs for items such as protein powders, clothes, cleaning products etc.

You’d be surprised at how much this move can make your business profitable.

Tip #2 – Reduce Labour Costs

Is there something in your business that you can replace with an automation system?

Have you considered hiring a VA as opposed to an on-site assistant?

Reducing the amount of money spent on wages can also boost profitability when you draw the line on your finances. So, evaluate the daily tasks that your team members perform and look at some of your own duties as a business owner.

In today’s environment, outsourcing is one of the best ways to cut costs. It’s also one of the smarter ways to hire as you may have access to a wider pool of experts. 

Properly executed, you can lower costs and maintain a high level of quality with outsourcing.

Tip #3 – Manage Expenses

Many businesses are overpaying for marketing.

For example, pumping money into Facebook or Google ads but not monitoring the performance and not targeting their ideal client.

In that scenario, it may be a good idea to drop the non-performers.

The same principle applies to all other expenses and services. If you pay for things and they don’t end up improving your business or what you offer, these may be expenses worthy of the chopping block. These are what I call money leaks.

Needless to say, this would affect your bottom line directly.

Tip #4 – Know What Costs to Cut

If only cutting costs were simple, right?

Most business owners don’t know where to start. If you’re one of them, it’s ideal to start by performing an internal audit of your finances.

Identify where all the money comes and goes and decide what you can or can’t cut. What does the gym need to survive, what gives the gym a good return on investment (either financially or in time) and what do you simply not need?

Tip #5 – Get Better Deals

Many industries work with vendors, which happens to be a great area to look at if you want to boost profitability.

You may already know that it’s possible to renegotiate vendor contracts, though it’s easy to be put on the back burner. Getting better deals, however, doesn’t always have to involve other vendors, as you can also leverage your relationships with existing vendors.

You can even consider changing service providers and utility contracts.

Cut Costs Smarter, Not Harder

You don’t have to make massive cuts in a single area. Even small amounts add up to significant savings if you make enough of them here and there.


These tips are particularly helpful to anyone operating a cash flow-dependent business. That said, they apply to both B2B and B2C companies looking to boost their bottom lines.

If you would like help with improving your gym or fitness centres profitability, then book a discovery call:




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